Kymatika operates on two core principles

• Informed choice
• Personalisation

Informed choice: People want to be able to make their own decisions about choices that impact on their diet and to have credible and trustworthy information to help them do so. Kymatika does this by using techniques from forensic science, based on the unique infra-red molecular ‘fingerprint’ of a food, right there and then. The more tests done by an individual the more comprehensive a picture is built.

Personalisation: Some people want support in making healthy choices and sticking to them. This support has to be tailored to the individual’s lifestyle and Kymatika achieves this through the use of its online Kymatika Virtual Nutritionist, enabling everyone access to personal nutritional analysis of their K-Test. It also suggests and allows for any changes to their diet, should it be determined that some foods should be reduced or avoided altogether. Kymatika accesses all the nutritional advice from trained nutritionists.

Kymatika’s aim is to

• Stimulate demand for healthier diets, ensuring an availability of options, so that people can easily take up the choices they want to make.
• Help people make informed choices about their diet and stick to them through regular use of Kymatika system thus optimising and sustaining their overall health and wellbeing.
• Facilitate huge improvements in health. Small changes in the choices people make can make a big difference!
• Support those who want help in making better choices for their diet, but remember,it will not be successful without the commitment of the individual.